MasterCard in co-operation with J&T Banka have launched a new payment card targeted on women on the Czech market. The Reservé aux femmes card is an international chip-enabled MasterCard payment card, which gives its holders a number of benefits. These include the membership of the International Airline Passengers Association (IAPA) and the Priority Pass programmes, the J&T Concierge Reservé aux femmes service, and travel and casualty insurance by J&T.
Prague, 13 December 2011 – Since early December, Czech women have been able to acquire the Reservé aux femmes, the special payment card launched by MasterCard and J&T Banka. “We are immensely pleased to see payment cards intended primarily for women gaining popularity among banks in the Czech Republic and becoming a new trend. Several thousand new MasterCard payment cards designed especially for women have been issued to date. The new Reservé aux femmes card brings its holders enjoyable benefits that they will certainly appreciate. Women can consider the card a useful helper in everyday situations,” explains Ivana Laňová, MasterCard Europe’s Business Manager for the Czech Republic.
“It is vital to come up with new projects, which will appeal to women. We are really happy to be able, together with MasterCard, to offer them the special Reservé aux femmes card. It will make every day pleasant for cardholders thanks to the J&T Concierge services, while also enabling them to peek into the world of private banking where comfort is the supreme imperative,” says Andrej Zaťko, Private Banking Director at J&T Banka.
Benefits of the Reservé aux femmes payment cards
The holders of the Reservé aux femmes card automatically gain additional services. These include the membership of the International Airline Passengers Association (IAPA) programme, as part of which the international organisation provides benefits and above-standard services such as discounts on hotel bookings and car rentals, travel services, free reservations, luggage and keys security etc. to payment card holders.
Another benefit is the membership in the Priority Pass programme, a global programme granting access to more than 600 VIP lounges at more than 320 international airports in more than 100 countries, regardless of the airline used. Entrance to the lounges is subject to a charge depending on the Bank’s applicable price list.
Customers may also enjoy the J&T Concierge Reservé aux femmes service, which is additional to other financial services. It demonstrates that money is not the goal – it is the means to a better life. It allows cardholders to use tailored services and access exclusive information, destinations and services. Other J&T Concierge services on the payment card include household cleaning, dry cleaning, shoe repairs, babysitting, gardening, cooking and household repairs. J&T Concierge services are available on business days. J&T Concierge also offers 24-hour Concierge membership with a personal customer Concierge.
Last but not least, cardholders gain travel and casualty insurance by J&T, prepared specially for J&T BANKA customers in co-operation with MetLife AMCICO. The benefits of the insurance include above-standard amounts of claims, an unlimited number of trips lasting up to 60 days, a worldwide coverage, use for holidays as well as business trips, a 24-hour assistance service etc. On a standard basis, the Reservé aux femmes contains the J&T Silver insurance programme, which includes insurance for cardholders, and customers may purchase a higher standard insurance programme for their family members, the J&T Gold and/or Platinum.
Find more information on the new Reservé aux femmes ladies’ payment card at www.mastercard.cz and at www.jtbank.cz.
***
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financialinstitution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
